At INK, we believe that in everything we do, we should do it from the heart. In Chinese, it is called 用心. 用心设计、用心经营. That's how we can add value to our customers, to our communities. So, no surprise our corporate social responsibility program is called 'From The Heart' CSR Program.
We want everyone from INK to make a real difference in everything we do. We aim to add value to the community, to help the underprivileged and to bring more care and joy, from the heart.
- Kristy Liew, Founder & Managing Director
In Brief: Food and Beverage Consumer Goods are taking over Asia Brands are narrowing product focus Below-the-line strategies to leverage the situation Amidst Covid-19’s breakout, many fled to supermarkets in panic, clearing stocks off shelves like ice cream on a hot afternoon. Of all industries affected by the pandemic, Consumer Goods have shown no signs of slowing down. Necessity…
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The Handbook of Powerful Product Displays Product displays are also known as Point of Purchase Displays or Point of Sales Displays. These cover a wide variety of different types, shapes, and uses. Examples of Product Displays include Standees, Block Displays, Shelf Frames, Shelf Talkers, etc. With so many choices and materials, how does one decide which is the best fit…
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What are Point of Purchase displays? A point of purchase (POP) display is an industry-loved term used especially during product placement planning for consumers. These Point-of-Purchase Product displays are placed in-store to attract the most attention. The point of purchase aka point of sale (POS), as the name suggests, is the point where purchases occur for customers, be it physical…
View PostSubmission for Namewee’s OK lah! Goodbye Corona Competition. This production is made as support to the competition’s philanthropic intent. A grand total of RM30,000 will be donated to a charitable organization of the winner’s choice. With the recent extension of the Movement Control Order, our team decided it would be best to lift the spirits of the both the employees…
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What Are POP Displays? Before we delve into the 5 Tips to Improve POP Displays, we must first define what we mean by POP Displays. Point-of-purchase marketing is focused on in-store experience, making use of different POP display units to sway shoppers in making an impulse purchase or product consideration. Types of Displays In general, FMCG or retail brands usually…
View PostAs part of our 2019 CSR Initiative, the INK Marketing team took on a part of an agriculture farm. Each of us planted a tree, which we will schedule to attend to bi-annually, monitoring it’s growth and progress.
View PostTong Sim houses senior citizens who have been abandoned by their families, mostly after discharging from hospital for medical care. Mr Cheong Loy, a coffin-maker who runs a funeral parlour, is the kind soul who runs Tong Sim.
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