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Surprise Lessons From Disney World On How To Win At Retail Strategy

It is an interesting time for retail brands that are competing in the marketplace today. Despite massive growth for online retail, physical retail isn’t dying out. In fact, we’ll soon see online and offline shopping integrating into a seamless experience. That means a lot of the old rules on retail still apply. Moving into the future, retailers could learn a…

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4 Key Factors To Help You Attract Customers With The Right POSM

Retail marketing can be a tough terrain. It’s not easy to win over customers when you don’t properly show them what you have to offer in ultra competitive retail settings. That’s where Point of Sale materials (POSM) come in. They’ve been around in retail stores for the longest time and we still see these used in many ways today. While…

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4 Ways Guerilla Marketing Can Inspire Stunning POSM

Point-of-sale material, known also as POSM for short, exist mainly in stores. They can be found anywhere from the cash registers to inside of the store itself. Due to their effectiveness in increasing sales and brand awareness, stores have become saturated with them. But that’s no reason to give up on them. Especially if you’re running a small business, it…

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5 Most Harmful POSM Display Mistakes For Your Brand

Point-of-sale materials (POSM) are displayed at almost every store. From the grocery store to the gas station, we’re constantly exposed to an onslaught of signage and ads. And while some of these messages may be compelling, many are not. It’s easy for marketers to make mistakes when designing their POSM – especially if they don’t know what mistakes to look…

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8 Genius POSM Designs for Supermarkets We Can’t Stop Looking At

One of the most important factors in determining the success or failure of a brand is the effectiveness of its point-of-sale materials (POSM), also known as point-of-purchase (POP) displays. This includes any marketing materials that are used to promote products at retail locations, such as grocery stores, convenience stores and gas stations. Sometimes making amazing and attention-grabbing POSM designs for…

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4 Creative Pandemic Campaigns That Were Absolutely Genius

There’s nothing better than seeing a marketing campaign that pushes our concept of what’s possible. It is easy to think that an economy-crushing pandemic caused by COVID-19 worldwide would dull creative expression as brands would become more risk-averse. The inverse has been the case instead. Sure, there are many brands that have done a good job marketing strong messages of…

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Hyperbolic Discounting: Learn How To Make Your Offers Irresistible

Easy steps to make bottom-funnel offers that convert with urgency You don’t have to come up with extravagant offers to get potential customers to convert. If you know how to tug at the strings of immediate gratification, it is enough to tip your bottom-funnel leads over the edge into taking action on a purchase decision. An effective way to do…

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B2B Marketing: 3 Easy Steps To Quickly Get Started On LinkedIn

Did you know that LinkedIn is older (by nine months) than Facebook? Despite being one of the oldest pioneering social networks still thriving today, the potential for organic growth on LinkedIn is big. But it’s no longer mainly about job postings. According to Hootsuite, LinkedIn is a gold mine for B2B marketing. For an idea of the potential reach in…

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How COVID-19 Inspires Brands To ‘Wow’ Customers With POSM

To keep the relationships between brands and consumers aflame, marketers locate the most effective and engaging ways for the conversation to happen. Digital marketing emerged through the years to help marketers rethink their approach to the conversation, but the recent pandemic has scrapped all slow and deliberate planning and instead forced a gold rush into the digital space. It is…

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Digital Marketing 2021: 5 Tools That Will Not Fail You

The year ahead promises great returns for marketers that are willing to update their approach to digital marketing. Driven indoors in 2020 by a global crisis, there has been a great exodus offline for both customers and brands alike. As marketers, we need useful tools to make it give us the much-needed leverage in order to seize the opportunities and…

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