One of the best opportunities brands can use to feature their products in unique and attention-grabbing ways is to incorporate creative designs into their point-of-sale materials (POSM) during special seasons. Whether we’re talking about colorful annual festivities or major events, from sports tournaments to big movie releases, brands have the chance to showcase their ingenuity in fresh and surprising ways.…
Whether it is promoting a large financial guru program or helping your auntie down the street sell her freshly baked Chinese New Year cookies, buntings are here to stay. Compared to the traditional billboard or radio advertisement that cost thousands of ringgit, buntings are relatively inexpensive and reusable for the most part. However, given how ubiquitous they are in the…
When people think of advertisements, the first things that usually come to mind are those huge 100 Plus and Coca Cola billboards along the LDP expressway or Astro TV commercials promoting a specific brand of dates from the Middle East or Japan’s first cultured milk drink. Yeah, I think you know precisely what we’re referring to. And that’s great because…
Yesterday, today or tomorrow, word-of-mouth marketing remains the most effective form of advertising. Why? Because it’s real and it doesn’t cost much! It can be as simple as a retweet, or continually sharing your knowledge with others that are in line with what a brand promotes. The question is, how do we do it today? Focus on wow experiences To…
The use of point-of-sale materials (POSM) displays has seen brands employ all sorts of designs to make sure that shoppers pay attention to their products. Some are more creative than others. Some, on the other hand, stand out not by having more attention-grabbing elements, but by being more effective at drilling down to a core message and doing away with…
Point-of-sale material (POSM) displays are one of the most important aspects of retail marketing. Whether you’re trying to encourage impulse spending, promote your best deals or just get the customer’s attention to create brand awareness, POSM displays can be as versatile as our imaginations allow them to be. But with so many displays in grocery stores and other retail spaces,…
It is an interesting time for retail brands that are competing in the marketplace today. Despite massive growth for online retail, physical retail isn’t dying out. In fact, we’ll soon see online and offline shopping integrating into a seamless experience. That means a lot of the old rules on retail still apply. Moving into the future, retailers could learn a…
Retail marketing can be a tough terrain. It’s not easy to win over customers when you don’t properly show them what you have to offer in ultra competitive retail settings. That’s where Point of Sale materials (POSM) come in. They’ve been around in retail stores for the longest time and we still see these used in many ways today. While…
Point-of-sale material, known also as POSM for short, exist mainly in stores. They can be found anywhere from the cash registers to inside of the store itself. Due to their effectiveness in increasing sales and brand awareness, stores have become saturated with them. But that’s no reason to give up on them. Especially if you’re running a small business, it…
Point-of-sale materials (POSM) are displayed at almost every store. From the grocery store to the gas station, we’re constantly exposed to an onslaught of signage and ads. And while some of these messages may be compelling, many are not. It’s easy for marketers to make mistakes when designing their POSM – especially if they don’t know what mistakes to look…
