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How to Use The Best Point-of-Sale Displays For 5 Retail Shopper Types

Retailers that are looking for new and creative ways to engage their customers can look at the point-of-sale displays they use. Also known as point-of-sale materials (POSM), they are a great way to engage with different shopper types. On that note, not all displays are created equal; some have more impact than others do on different types of shoppers. Here…

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