4 Best POSM Practices To Promote Eco-Friendly & Organic Brands

It’s tough enough to make a good impression on shoppers with point-of-sale materials (POSM), it’s another challenge altogether to appeal to eco-conscious shoppers. Oftentimes shoppers won’t stick around to read why a product is eco-friendly; they would simply infer it from their first impression of it in the supermarket. If a POSM display doesn’t scream ‘eco-friendly’, ‘natural’ or ‘organic’, then…

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