Many retail marketers believe that impulse purchasing is one of the more important factors in their success in boosting sales. This can be due to anything from a catchy slogan, to an enticing promotion deal that is well-placed in their retail stores. That’s where point-of-sale material (POSM) comes in. In a recent UK survey about 65% of customers pointed to…
Good products don’t always sell themselves. The performance of retail stores depends highly on the shopper experience, and a lot of that comes from how well retail employees do their jobs. Whether that’s the store personnel who keep the day-to-day business running as usual or promoters stationed in supermarkets to serve as touchpoints between shoppers and a brand’s goods, human…
Shopee has become the dominant e-commerce platform in Southeast Asia. By the third quarter of 2020, it far outperformed all other platforms including Lazada, Zalora and eBay in monthly website visits and App/Play Store rankings. So it makes sense for any online (or hybrid click-and-mortar) business, small or big, to build a presence on Shopee. But how can they set…
