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4 Ways To Stimulate Impulse Purchasing In Your POSMs That Boost Sales

Many retail marketers believe that impulse purchasing is one of the more important factors in their success in boosting sales. This can be due to anything from a catchy slogan, to an enticing promotion deal that is well-placed in their retail stores. That’s where point-of-sale material (POSM) comes in. In a recent UK survey about 65% of customers pointed to…

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How To Help Retail Staff & Promoters Boost Sales For Your Brand

Good products don’t always sell themselves. The performance of retail stores depends highly on the shopper experience, and a lot of that comes from how well retail employees do their jobs. Whether that’s the store personnel who keep the day-to-day business running as usual or promoters stationed in supermarkets to serve as touchpoints between shoppers and a brand’s goods, human…

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ink marketing attract shopee buyers

3 Proven Ways To Attract Buyers On Shopee & Boost Sales

Shopee has become the dominant e-commerce platform in Southeast Asia. By the third quarter of 2020, it far outperformed all other platforms including Lazada, Zalora and eBay in monthly website visits and App/Play Store rankings. So it makes sense for any online (or hybrid click-and-mortar) business, small or big, to build a presence on Shopee. But how can they set…

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