Easy steps to make bottom-funnel offers that convert with urgency You don’t have to come up with extravagant offers to get potential customers to convert. If you know how to tug at the strings of immediate gratification, it is enough to tip your bottom-funnel leads over the edge into taking action on a purchase decision. An effective way to do…
The year ahead promises great returns for marketers that are willing to update their approach to digital marketing. Driven indoors in 2020 by a global crisis, there has been a great exodus offline for both customers and brands alike. As marketers, we need useful tools to make it give us the much-needed leverage in order to seize the opportunities and…
How people buy during the pandemic will likely be how to continue to buy after it’s over. When ‘over’ actually happens would be a matter of debate, and this is no place for that sort of speculation. What we want to know is how we can market brands effectively after we make it through the pandemic. Here are three…
