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Minimalist Point-of-Sale Displays That Show Us Why Less Is More

The use of point-of-sale materials (POSM) displays has seen brands employ all sorts of designs to make sure that shoppers pay attention to their products. Some are more creative than others. Some, on the other hand, stand out not by having more attention-grabbing elements, but by being more effective at drilling down to a core message and doing away with…

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4 Key Factors To Help You Attract Customers With The Right POSM

Retail marketing can be a tough terrain. It’s not easy to win over customers when you don’t properly show them what you have to offer in ultra competitive retail settings. That’s where Point of Sale materials (POSM) come in. They’ve been around in retail stores for the longest time and we still see these used in many ways today. While…

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4 Ways Guerilla Marketing Can Inspire Stunning POSM

Point-of-sale material, known also as POSM for short, exist mainly in stores. They can be found anywhere from the cash registers to inside of the store itself. Due to their effectiveness in increasing sales and brand awareness, stores have become saturated with them. But that’s no reason to give up on them. Especially if you’re running a small business, it…

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4 Creative Pandemic Campaigns That Were Absolutely Genius

There’s nothing better than seeing a marketing campaign that pushes our concept of what’s possible. It is easy to think that an economy-crushing pandemic caused by COVID-19 worldwide would dull creative expression as brands would become more risk-averse. The inverse has been the case instead. Sure, there are many brands that have done a good job marketing strong messages of…

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Hyperbolic Discounting: Learn How To Make Your Offers Irresistible

Easy steps to make bottom-funnel offers that convert with urgency You don’t have to come up with extravagant offers to get potential customers to convert. If you know how to tug at the strings of immediate gratification, it is enough to tip your bottom-funnel leads over the edge into taking action on a purchase decision. An effective way to do…

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INK CSR 2021 – Restart Malaysia

As part of INK’s CSR initiative for 2021, we’ve decided to help out businesses most affected by the pandemic. Especially during MCO, these F&B outlets suffered from a dip in dine-in customers. By providing them with complimentary banners (incl design, production & installation), we hope to play our part in aiding their store’s overall visibility and sales. If you reside…

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B2B Marketing: 3 Easy Steps To Quickly Get Started On LinkedIn

Did you know that LinkedIn is older (by nine months) than Facebook? Despite being one of the oldest pioneering social networks still thriving today, the potential for organic growth on LinkedIn is big. But it’s no longer mainly about job postings. According to Hootsuite, LinkedIn is a gold mine for B2B marketing. For an idea of the potential reach in…

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Digital Marketing 2021: 5 Tools That Will Not Fail You

The year ahead promises great returns for marketers that are willing to update their approach to digital marketing. Driven indoors in 2020 by a global crisis, there has been a great exodus offline for both customers and brands alike. As marketers, we need useful tools to make it give us the much-needed leverage in order to seize the opportunities and…

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5 Marketing Trends That Will Help Emerging Brands in 2021

Where there is trouble there is also opportunity. This is no different for the recent COVID-19 pandemic that has left many businesses, big and small, reeling and scrambling to adapt to a disorientating new set of circumstances. Big businesses may have the wherewithal to take a hit and keep moving forward, but that doesn’t mean that small, growing brands should…

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3 Trends That Will Help FMCG Marketing Skyrocket in 2021

The thing about recent changes to the way industries do marketing is that unlike the pandemic (hopefully), they’re made to stay. As far as lockdown is concerned, demand for products and services have dropped across many industries, but groceries remain a necessity for consumers. However, consumers are making fewer visits to grocers and taking measures to limit the contact they…

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