If you’re running a convenience store or are thinking of doing so, it’s important to note that convenience stores don’t necessarily play by the same rules that apply to supermarkets and grocers. This is particularly true when it comes to merchandising and point-of-sale material (POSM) displays. It’s all about one thing: convenience. The quick ease of getting what they want…
Ruthless, savage and sarcastic are usually the last things that come to mind when companies set out to plan their marketing strategies. However, as many Malaysians can attest to, we love our food hot and spicy and when the vast majority of companies are out there trying to play nice with customers, there are the daring few that challenge social…
A couple of years ago, the general consensus surrounding virtual reality is that it was a technological façade way ahead of its time and that it would die out in a couple of years’ time. Fast forward to today, social media giants Facebook is rumoured to be announcing two new virtual reality headsets on top of their incredibly successful Oculus…
Whether it is promoting a large financial guru program or helping your auntie down the street sell her freshly baked Chinese New Year cookies, buntings are here to stay. Compared to the traditional billboard or radio advertisement that cost thousands of ringgit, buntings are relatively inexpensive and reusable for the most part. However, given how ubiquitous they are in the…
When people think of advertisements, the first things that usually come to mind are those huge 100 Plus and Coca Cola billboards along the LDP expressway or Astro TV commercials promoting a specific brand of dates from the Middle East or Japan’s first cultured milk drink. Yeah, I think you know precisely what we’re referring to. And that’s great because…
The use of point-of-sale materials (POSM) displays has seen brands employ all sorts of designs to make sure that shoppers pay attention to their products. Some are more creative than others. Some, on the other hand, stand out not by having more attention-grabbing elements, but by being more effective at drilling down to a core message and doing away with…
Retail marketing can be a tough terrain. It’s not easy to win over customers when you don’t properly show them what you have to offer in ultra competitive retail settings. That’s where Point of Sale materials (POSM) come in. They’ve been around in retail stores for the longest time and we still see these used in many ways today. While…
Point-of-sale material, known also as POSM for short, exist mainly in stores. They can be found anywhere from the cash registers to inside of the store itself. Due to their effectiveness in increasing sales and brand awareness, stores have become saturated with them. But that’s no reason to give up on them. Especially if you’re running a small business, it…
There’s nothing better than seeing a marketing campaign that pushes our concept of what’s possible. It is easy to think that an economy-crushing pandemic caused by COVID-19 worldwide would dull creative expression as brands would become more risk-averse. The inverse has been the case instead. Sure, there are many brands that have done a good job marketing strong messages of…
Easy steps to make bottom-funnel offers that convert with urgency You don’t have to come up with extravagant offers to get potential customers to convert. If you know how to tug at the strings of immediate gratification, it is enough to tip your bottom-funnel leads over the edge into taking action on a purchase decision. An effective way to do…
