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4 Spicy Marketing Campaigns for #Savage Brands

Ruthless, savage and sarcastic are usually the last things that come to mind when companies set out to plan their marketing strategies. However, as many Malaysians can attest to, we love our food hot and spicy and when the vast majority of companies are out there trying to play nice with customers, there are the daring few that challenge social…

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What Makes An Attractive Bunting?

Whether it is promoting a large financial guru program or helping your auntie down the street sell her freshly baked Chinese New Year cookies, buntings are here to stay. Compared to the traditional billboard or radio advertisement that cost thousands of ringgit, buntings are relatively inexpensive and reusable for the most part. However, given how ubiquitous they are in the…

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3 Advertising Tips for Those on a Budget

When people think of advertisements, the first things that usually come to mind are those huge 100 Plus and Coca Cola billboards along the LDP expressway or Astro TV commercials promoting a specific brand of dates from the Middle East or Japan’s first cultured milk drink. Yeah, I think you know precisely what we’re referring to. And that’s great because…

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Minimalist Point-of-Sale Displays That Show Us Why Less Is More

The use of point-of-sale materials (POSM) displays has seen brands employ all sorts of designs to make sure that shoppers pay attention to their products. Some are more creative than others. Some, on the other hand, stand out not by having more attention-grabbing elements, but by being more effective at drilling down to a core message and doing away with…

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4 Key Factors To Help You Attract Customers With The Right POSM

Retail marketing can be a tough terrain. It’s not easy to win over customers when you don’t properly show them what you have to offer in ultra competitive retail settings. That’s where Point of Sale materials (POSM) come in. They’ve been around in retail stores for the longest time and we still see these used in many ways today. While…

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3 Tips for Post-Pandemic Marketing

How people buy during the pandemic will likely be how to continue to buy after it’s over. When ‘over’ actually happens would be a matter of debate, and this is no place for that sort of speculation. What we want to know is how we can market brands effectively after we make it through the pandemic.   Here are three…

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