• Articles
• exciting posm, fun posm, kids posm, posm display ideas
• July 30, 2022

While parents ultimately decide what goes into the shopping cart and what doesn’t, their children do have a big influence on spending decisions. With that said, marketers may need to tread lightly on advertisements targeting kids but they still have plenty of room to creatively encourage purchase decisions, whether direct or indirect, through point-of-sale materials (POSM) that appeal to kids.…