How To Use The AIDA Formula To Make Crazy Effective POSM Displays

The purpose of point-of-sale materials (POSM) is to promote products to shoppers where they shop. Brands place such displays at the point of sale i.e. supermarkets, convenience stores, shopping malls, so that shoppers that are already in the state of mind to make purchases can be influenced to consider their products. To design POSM displays that are effective, a useful…

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How To Create Effective POSM Displays Like The Big Brands

For big brands, it may seem that global brand recognition means they no longer need to put a lot of effort into standing out at supermarket aisles. These brands come immediately to mind when mentioning a particular product category. Chocolate? Cadbury. Energy drink? Red bull. And so on. However, big brands cannot be complacent; they need to keep running in…

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