• Articles
• boost sales, emotional purchase, impulse purchase, posm displays, posm ideas
• July 26, 2022

Many retail marketers believe that impulse purchasing is one of the more important factors in their success in boosting sales. This can be due to anything from a catchy slogan, to an enticing promotion deal that is well-placed in their retail stores. That’s where point-of-sale material (POSM) comes in. In a recent UK survey about 65% of customers pointed to…