Point-of-sale materials (POSM) are promotional materials displayed at the places where customers buy products i.e. the points where sales transactions are carried out. Think shop houses, supermarkets, marts or shopping malls. However, such displays are diverse and don’t all work the same way. So how do new brands and marketers start making sense of them? Here are 6 tips on…
How shoppers spend is determined by how they feel. One of the main influences on their mood is lighting. How a retail setting is illuminated affects how they perceive the products they see, and that in turn affects how they shop. Brands in supermarket settings often don’t have a say over any given store’s lighting choices. But that’s where point-of-sale…
The retail marketer’s job is to attract customers. One of the best ways to do that is by writing effective copy for the point-of-sale materials (POSM) where products are displayed to be promoted. But how exactly does one determine if a copy is effective in the sales process? The best practices around effective copy for your POSM displays can be…
