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Need POSM Ideas For 2022? These Innovative Festive Displays Will Help

The festive season is at its twilight and we’re into a brand new year. That means needing fresh ideas for your marketing and in some cases, the point-of-sale materials (POSM) for your business. Typically seen in supermarkets and settings where visual merchandising is present, POSM displays sell products. What a product is – from its brand to its benefits and…

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Need POSM Display Ideas? Here Are Fun & Exciting Examples That Kids Will Love

While parents ultimately decide what goes into the shopping cart and what doesn’t, their children do have a big influence on spending decisions. With that said, marketers may need to tread lightly on advertisements targeting kids but they still have plenty of room to creatively encourage purchase decisions, whether direct or indirect, through point-of-sale materials (POSM) that appeal to kids.…

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