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How To Use Lighting For POSM Displays That Shoppers Can’t Miss

How shoppers spend is determined by how they feel. One of the main influences on their mood is lighting. How a retail setting is illuminated affects how they perceive the products they see, and that in turn affects how they shop. Brands in supermarket settings often don’t have a say over any given store’s lighting choices. But that’s where point-of-sale…

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