• Articles
• effective copy, emotional writting, persuasive writting, posm display
• July 25, 2022

The retail marketer’s job is to attract customers. One of the best ways to do that is by writing effective copy for the point-of-sale materials (POSM) where products are displayed to be promoted. But how exactly does one determine if a copy is effective in the sales process? The best practices around effective copy for your POSM displays can be…