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When budgets tighten, shoppers don’t stop buying. They simply shop differently. Price-sensitive shoppers are not chasing the cheapest option. They […]

Most shoppers think they choose with their eyes. In reality, they choose with their bodies first. Before a word is […]

In Malaysia’s retail landscape, one size fits all simply does not work, especially during festive seasons. Chinese New Year, Hari […]

Designing POSM for family-oriented brands is about creating a safe, engaging, and emotionally resonant experience that speaks to both kids […]

You can have the most visually stunning POSM (Point-of-Sale Materials), but if it’s in the wrong spot, it may never […]

In a perfect world, every shopper would be greeted by a well-trained promoter ready to demo your product. In the […]

We’ve all heard the saying “health is wealth”, but in the health and wellness industry, trust is the true currency. […]

Whether it’s high‑end furniture from Rozel, seductive lingerie from Victoria’s Secret, premium smartphones from Apple, or opulent sky‑dining experiences around […]

Today’s shopping experience goes far beyond what’s sitting passively on the shelf. In a digital-first world, visibility alone isn’t enough. […]

Unlike traditional retail, where shoppers may linger, high-traffic environments like roadshows, expos, and fairs demand marketing solutions that are bold, […]

POSM for New Product Launches: How to Build Hype from Day One   Whether you’re meeting someone new, going on […]

In today’s fast-paced retail environments, shoppers don’t want more noise. They want clarity. Especially when it comes to complex products, […]