May 5, 2025 May 5, 2025Categories ArticlesHow to Design POSM That Converts Window Shoppers Into BuyersIn the age of endless choice and digital distraction, getting someone to walk past your store is hard enough. Getting […]
May 5, 2025 May 5, 2025Categories ArticlesFrom Concept to Checkout: The Lifecycle of a POSM CampaignIn today’s crowded retail landscape, brands can’t afford for their POSM (Point-of-Sale Materials) to be an afterthought. Instead, they must […]
April 8, 2025 April 8, 2025Categories ArticlesThe Future of Sustainable POSM: How Brands Can Reduce Waste Without Losing ImpactSustainability is no longer a buzzword. It is a business imperative. As both consumers and governments place greater emphasis on […]
April 8, 2025 April 8, 2025Categories ArticlesSmall Space, Big Impact: POSM Strategies for Compact Retail StoresIn the world of physical retail, every inch counts, especially in small-format stores like convenience outlets, petrol marts, and kiosks. […]
March 7, 2025 March 7, 2025Categories ArticlesThe Power of Motion in POSM: How Moving Displays Capture Shopper AttentionIn today’s fast-paced retail environment, the average person is exposed to between 4,000 and 10,000 advertisements per day. With such […]
March 7, 2025 March 7, 2025Categories ArticlesMaximising Cross-Selling with POSM: How to Encourage Add-On PurchasesImagine walking into a store to grab a bottle of wine, and right next to it, you see a beautifully […]
February 14, 2025 February 14, 2025Categories ArticlesMarketing to Couples: What Works and What Doesn’tAsk any couple, and they’ll likely agree that love is expensive. Whether it’s the excitement of a first date, the […]
February 14, 2025 February 14, 2025Categories Articles6 Ways to Make Your POSM Stand Out In A Crowded EnvironmentMinimalism isn’t always the best strategy, especially when you’re trying to capture attention in a visually chaotic environment. Whether you […]
October 14, 2024 October 14, 2024Categories CSRCSR 2024We are proud to announce our support for Fo Guang Shan Malaysia in their mission to expand the 文教中心 (education […]